Master's Degree 1 year

市场管理（应用市场营销与销售）

Bologna Business School · Bologna, Italy

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Tuition€14,800

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Bologna Business School

Bologna, Italy

University profile

At a glance

市场管理（应用市场营销与销售） is a master's degree programme lasting 1 year at Bologna Business School in Bologna, with tuition currently recorded as €14,800.

Program overview

博洛尼亚商学院的市场管理硕士课程为学生提供市场营销和销售的实用技能，帮助他们为商业世界的动态角色做好准备。该课程强调现实世界的应用和战略思维。

CityBologna

Curriculum

01消费者行为

02数字营销

03销售管理

04市场研究

05品牌管理

06战略营销

07国际营销

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.