Master's Degree 10 months

数字营销与传播管理

ADE Italy Schools · Bologna, Italy

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Tuition€9,000

Duration10 months

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

ADE Italy Schools

Bologna, Italy

University profile

At a glance

数字营销与传播管理 is a master's degree programme lasting 10 months at ADE Italy Schools in Bologna, with tuition currently recorded as €9,000.

Program overview

数字营销与传播管理硕士项目为学生提供在数字环境中导航所需的基本技能。该项目专注于战略营销、沟通技巧以及使用数字工具提升品牌可见性和参与度。

CityBologna

Curriculum

01数字营销策略

02社交媒体管理

03内容营销

04营销数据分析

05品牌管理

06消费者行为

07电子商务管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.