Master's Degree 1 year

Gestión de Marketing (Omnicanal y Análisis del Consumidor)

POLIMI Graduate School Of Management, Milan, Italy · Milano, Italy

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Tuition€25,000

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

POLIMI Graduate School Of Management, Milan, Italy

Milano, Italy

University profile

At a glance

Gestión de Marketing (Omnicanal y Análisis del Consumidor) is a master's degree programme lasting 1 year at POLIMI Graduate School Of Management, Milan, Italy in Milano, with tuition currently recorded as €25,000.

Program overview

El Máster Internacional en Gestión de Marketing se centra en desarrollar habilidades avanzadas de marketing con una especialización en estrategias omnicanal y análisis del consumidor. Este programa equipa a los estudiantes con el conocimiento necesario para navegar en el cambiante panorama del marketing.

CityMilano

Curriculum

01Comportamiento del Consumidor

02Estrategias de Marketing Digital

03Análisis de Datos para Marketing

04Gestión de Marca

05Investigación de Mercado

06Marketing Omnicanal

07Gestión Estratégica de Marketing

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.