Master's Degree 1 yearReference KZV8XDU7

Marketing Management (Omnichannel and Consumer Analytics)

POLIMI Graduate School Of Management, Milan, Italy · Milano, Italy

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Tuition€25,000

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

POLIMI Graduate School Of Management, Milan, Italy

Milano, Italy

University profile

At a glance

Marketing Management (Omnichannel and Consumer Analytics) is a master's degree programme lasting 1 year at POLIMI Graduate School Of Management, Milan, Italy in Milano, with tuition currently recorded as €25,000.

Program overview

The International Master in Marketing Management focuses on developing advanced marketing skills with a specialization in omnichannel strategies and consumer analytics. This program equips students with the knowledge to navigate the evolving marketing landscape.

CityMilano

Curriculum

01Consumer Behavior

02Digital Marketing Strategies

03Data Analytics for Marketing

04Brand Management

05Marketing Research

06Omnichannel Marketing

07Strategic Marketing Management

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.