Master's Degree 1 yearReference 2TWTLRF4

Marketing Management (Applied Marketing and Sales)

Bologna Business School · Bologna, Italy

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Tuition€14,800

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Bologna Business School

Bologna, Italy

University profile

At a glance

Marketing Management (Applied Marketing and Sales) is a master's degree programme lasting 1 year at Bologna Business School in Bologna, with tuition currently recorded as €14,800.

Program overview

The Master in Marketing Management at Bologna Business School equips students with practical skills in marketing and sales, preparing them for dynamic roles in the business world. This program emphasizes real-world applications and strategic thinking.

CityBologna

Curriculum

01Consumer Behavior

02Digital Marketing

03Sales Management

04Marketing Research

05Brand Management

06Strategic Marketing

07International Marketing

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.