Master's Degree 1 year

Gestión de Marketing (Analítica e IA para Marketing)

Bologna Business School · Bologna, Italy

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Tuition€14,800

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Bologna Business School

Bologna, Italy

University profile

At a glance

Gestión de Marketing (Analítica e IA para Marketing) is a master's degree programme lasting 1 year at Bologna Business School in Bologna, with tuition currently recorded as €14,800.

Program overview

El Máster en Gestión de Marketing (Analítica e IA para Marketing) en la Bologna Business School capacita a los estudiantes para utilizar datos e inteligencia artificial en estrategias de marketing.

CityBologna

Curriculum

01Análisis de Datos para Marketing

02IA en Marketing

03Análisis del Comportamiento del Consumidor

04Estrategias de Marketing Digital

05Métodos de Investigación de Marketing

06Gestión de Marca

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.