Master's Degree 1 year

Gestion du Marketing (Analytique et IA pour le Marketing)

Bologna Business School · Bologna, Italy

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Tuition€14,800

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Bologna Business School

Bologna, Italy

University profile

At a glance

Gestion du Marketing (Analytique et IA pour le Marketing) is a master's degree programme lasting 1 year at Bologna Business School in Bologna, with tuition currently recorded as €14,800.

Program overview

Le Master en Gestion du Marketing (Analytique et IA pour le Marketing) à la Bologna Business School prépare les étudiants à utiliser les données et l'intelligence artificielle dans les stratégies marketing.

CityBologna

Curriculum

01Analyse des données pour le marketing

02IA dans le marketing

03Analyse du comportement des consommateurs

04Stratégies de marketing digital

05Méthodes de recherche marketing

06Gestion de marque

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.