Master's Degree 1 year

Управление маркетингом (Аналитика и ИИ для маркетинга)

Bologna Business School · Bologna, Italy

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Tuition€14,800

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Bologna Business School

Bologna, Italy

University profile

At a glance

Управление маркетингом (Аналитика и ИИ для маркетинга) is a master's degree programme lasting 1 year at Bologna Business School in Bologna, with tuition currently recorded as €14,800.

Program overview

Магистерская программа по управлению маркетингом (аналитика и ИИ для маркетинга) в Bologna Business School обучает студентов использованию данных и искусственного интеллекта в маркетинговых стратегиях.

CityBologna

Curriculum

01Анализ данных для маркетинга

02ИИ в маркетинге

03Анализ поведения потребителей

04Цифровые маркетинговые стратегии

05Методы маркетинговых исследований

06Управление брендом

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.